Tilt Design

TILT Design were commissioned by Team Saatchi to produce a 3D animated titlesequence, television commercial and 4 programme teasers for the UK launch of BingoLotto, a new TV game for Virgin 1.

The animation is set in a traditional sitting room, the ‘letter family’ and friends gather on a sofa to watch BingoLotto, spelling the BingoLotto strap line, ‘Are You In?’ Each letter is textured in a different fabric representative of their character.

TILT’s Managing Director, Sophie Rogerson said “…the most exciting challenge was to bring letters to life that have no discernable human traits.

Building the shaders and lighting rig for up to 10 letter textures, including fur which required its own lighting set up, was tough on a 6 week turnaround but we are enormously proud of the results.”

Liaising with Team Saatchi’s creative directors the animation was directed by TILT’s Edward Dalton and Annabel Dundas who worked with a team of 8 animators and compositors in Maya and After Effects.

TILT also produced the key campaign visuals for Saatchi X.

BingoLotto goes out live on Sunday 13th September at 7pm on Virgin 1.