Alli
Client: PAA, The Engine Group
Description Of Work: Online Video Programme
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TILT Design were commissioned by PAA, part of The Engine Group to create 6 films for GlaxoSmithKline explaining how their new diet pill alli, the first pharmacy-only weight loss aid, works as part of the alli online programme. TILT created both the Mode of Action and Tour of Programme films for the alli website explaining what alli is, how it works and what online support tools are available. |
Created entirely in Flash with films varying in length from 3 to 10 minutes, each film included animating graphical elements and still images from the on-air campaign combined with the alli colour palette and onscreen informational text. TILT produced and continues to produce variations for different countries to meet with the criteria of each territory, including versions for the UK, Ireland, Portugal, France and the Philippines. |
Stills taken from 10
second sting
