Tilt Design

TILT Design was commissioned by British Eurosport to produce the title sequence and promotional elements for the 2010 Africa Cup Of Nations taking place this January.

The brief was to showcase the stars of the Premiership and their clubs, playing in the tournament, as well as infuse the deisng with the flavours of Africa.

The overal look of the design is 'hand crafted' and reflects the earthy textures and colours of Africa. The players are constructed of type specific to their players, their countries and their clubs.

Textured backgrounds are used to showcase information with subtly hand-animated elements reacting to the players' poses. The design was produced in Photoshop and Illustrator and animated in After Effects.

The result is a modular approach, producing 8 x 5 second modules and a 5 second logo resolve to allow maximum flexibility. The designs are also produced to work on Digital Escalator Panels on the London Underground.